As a small business owner, you are more than likely to be your only employee when you start off. So, your income will be directly related the the time you put in. There are only 24 hours in the day and you need to get the most out of what you put in.
Example
A friend of mine makes and sells handmade baby slings. She kept things as simple as possible. She didn't have an ecommerce website, she didn't accept credit cards, she used hand written receipts and her client contact list was on an excel spreadsheet.
1. A phone order comes in: Spends a 30-60 min. playing phone tag and taking the order...